Elesi lighting new logo

New Elesi Logo: The Union of Tradition and Innovation

In a world that’s constantly evolving, the new Elesi logo perfectly embodies the essence of the brand: craftsmanship, design, and innovation. The logo redesign was conceived to visually represent the core values that guide the company, striking a balance between modernity and elegance.

A Distinctive and Dynamic Design

The new Elesi logo was designed using the Eina font, created as the corporate typeface for the University of Art and Design in Barcelona. Eina is a functional, versatile, and multipurpose font. For the logo, the Eina Semibold variant was chosen, featuring a unique touch: the letter ‘L’ appears in Eina Semibold Italic.
This combination creates a dynamic and fluid visual effect, breaking uniformity with a touch of elegant liveliness. The sturdiness of the semibold font pairs seamlessly with the italic style, which evokes design and innovation—two fundamental pillars of Elesi.

new logo of elesi luce

A Color That Captures Attention

Elesi has retained its signature orange hue because it conveys the essence of the company: orange is born from the fusion of red, symbolizing passion, and yellow, representing warm light. This color serves as a manifesto of Elesi’s passion for creating valuable objects that illuminate spaces where aesthetics, comfort, and functionality coexist in perfect harmony.
For the redesign, the vibrant and luminous Tangerine shade (Pantone 151 C) was chosen. This tone reflects the brand’s energy and vitality. Drawing inspiration from iconic trends of the 1960s and 1970s, Tangerine blends seamlessly into a contemporary design context. This bright orange not only evokes positive emotions but also ensures that the brand stands out strongly in both digital materials and printed formats.

The New Elesi Logo for the Future

With its new logo, Elesi is ready to face the challenges of the future while staying true to its identity. This redesign marks a significant step toward more effective and cohesive communication, strengthening the brand’s presence in the market and in the hearts of its customers.
Are you curious to see how the new logo will come to life in various applications? Follow us to stay updated on the latest developments!

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