{"id":5514,"date":"2025-01-17T15:10:17","date_gmt":"2025-01-17T14:10:17","guid":{"rendered":"https:\/\/www.elesi-luce.com\/fr\/?p=5514"},"modified":"2025-01-17T15:33:42","modified_gmt":"2025-01-17T14:33:42","slug":"nouveau-logo-elesi","status":"publish","type":"post","link":"https:\/\/www.elesi-luce.com\/fr\/nouveau-logo-elesi\/","title":{"rendered":"Nouveau logo Elesi: l\u2019union entre tradition et innovation"},"content":{"rendered":"\n<p>Dans un monde en constante \u00e9volution, le nouveau logo d\u2019Elesi refl\u00e8te parfaitement l\u2019essence de la marque: artisanat, design et innovation. La refonte du logo a \u00e9t\u00e9 con\u00e7ue pour repr\u00e9senter visuellement les <a href=\"https:\/\/www.elesi-luce.com\/en\/greenthinking\/\">valeurs<\/a> qui guident l\u2019entreprise, en maintenant un \u00e9quilibre entre modernit\u00e9 et \u00e9l\u00e9gance.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Logo elesi 2025\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/nJquFrogKSM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Un design distinctif et dynamique<\/strong><\/h3>\n\n\n\n<p>Le nouveau logo d\u2019Elesi a \u00e9t\u00e9 con\u00e7u en utilisant la police Eina, d\u00e9velopp\u00e9e comme typographie institutionnelle pour l\u2019Universit\u00e9 d\u2019Art et de Design de Barcelone. C\u2019est une police fonctionnelle, polyvalente et multi-usage. Pour le logo, la variante Eina Semibold a \u00e9t\u00e9 utilis\u00e9e, avec une particularit\u00e9 qui le rend unique: la lettre \u2018L\u2019 est en Eina Semibold Italic.<br>Cette combinaison cr\u00e9e un effet visuel dynamique et fluide, rompant l\u2019uniformit\u00e9 avec une touche de vivacit\u00e9 \u00e9l\u00e9gante. La solidit\u00e9 de la police Semibold s\u2019allie parfaitement \u00e0 l\u2019italic, qui \u00e9voque le design et l\u2019innovation, deux piliers fondamentaux d\u2019Elesi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"956\" height=\"1008\" src=\"https:\/\/www.elesi-luce.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/01\/New-logo-elesi-luce.png\" alt=\"nouveau logo d\u2019Elesi\" class=\"wp-image-5515\" style=\"width:369px\" srcset=\"https:\/\/www.elesi-luce.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/01\/New-logo-elesi-luce.png 956w, https:\/\/www.elesi-luce.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/01\/New-logo-elesi-luce-285x300.png 285w, https:\/\/www.elesi-luce.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/01\/New-logo-elesi-luce-768x810.png 768w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Une couleur qui capte l\u2019attention<\/strong><\/h3>\n\n\n\n<p>Elesi a conserv\u00e9 la teinte orange car elle exprime l\u2019essence de l\u2019entreprise : l\u2019orange est issu de la fusion du rouge, qui symbolise la passion, et du jaune, qui repr\u00e9sente la lumi\u00e8re chaude. <\/p>\n\n\n\n<p>Cette couleur devient ainsi le manifeste de la passion pour ce merveilleux m\u00e9tier : cr\u00e9er des objets de valeur qui illuminent des espaces o\u00f9 esth\u00e9tique, bien-\u00eatre et fonctionnalit\u00e9 coexistent en parfaite harmonie.<\/p>\n\n\n\n<p>Dans cette refonte, la teinte Mandarine (Pantone 151 C) a \u00e9t\u00e9 choisie, une nuance vibrante et lumineuse qui refl\u00e8te l\u2019\u00e9nergie et la vitalit\u00e9 de la marque. Cet orange \u00e9clatant s\u2019inspire des tendances iconiques des ann\u00e9es 60 et 70, tout en s\u2019int\u00e9grant parfaitement dans un contexte de design contemporain. <\/p>\n\n\n\n<p>La mandarine ne se contente pas de susciter des \u00e9motions positives, elle garantit \u00e9galement que la marque se distingue avec force, aussi bien dans les supports num\u00e9riques que dans les mat\u00e9riaux imprim\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le nouveau logo d\u2019Elesi pour l\u2019avenir<\/strong><\/h3>\n\n\n\n<p>Avec son nouveau logo, Elesi se pr\u00e9pare \u00e0 relever les d\u00e9fis de l\u2019avenir tout en <a href=\"https:\/\/www.elesi-luce.com\/en\/history\/\">restant fid\u00e8le \u00e0 son identit\u00e9<\/a>. Cette refonte repr\u00e9sente une \u00e9tape significative vers une communication plus efficace et coh\u00e9rente, consolidant la pr\u00e9sence de la marque sur le march\u00e9 et dans le c\u0153ur de ses clients.<br><a href=\"https:\/\/www.elesi-luce.com\/contatti\/#:~:text=Resta%20sempre%20aggiornato%20sulle%20ultime%20novit%C3%A0!\">Curieux de d\u00e9couvrir comment le nouveau logo prendra vie dans diff\u00e9rentes applications? Suivez-nous pour ne rien manquer des prochaines actualit\u00e9s!<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un monde en constante \u00e9volution, le nouveau logo d\u2019Elesi refl\u00e8te parfaitement l\u2019essence de la marque: artisanat, design et innovation. La refonte du logo a \u00e9t\u00e9 con\u00e7ue pour repr\u00e9senter visuellement les valeurs qui guident l\u2019entreprise, en maintenant un \u00e9quilibre entre modernit\u00e9 et \u00e9l\u00e9gance. Un design distinctif et dynamique Le nouveau logo d\u2019Elesi a \u00e9t\u00e9 con\u00e7u &#8230; <a title=\"Nouveau logo Elesi: l\u2019union entre tradition et innovation\" class=\"read-more\" href=\"https:\/\/www.elesi-luce.com\/fr\/nouveau-logo-elesi\/\" aria-label=\"En savoir plus sur Nouveau logo Elesi: l\u2019union entre tradition et innovation\">Lire la suite<\/a><\/p>\n","protected":false},"author":5,"featured_media":5516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nouveau logo Elesi: l\u2019union entre tradition et innovation - Elesi Luce<\/title>\n<meta name=\"description\" content=\"Dans un monde en constante \u00e9volution, le nouveau logo d\u2019Elesi refl\u00e8te parfaitement l\u2019essence de la marque: artisanat, design et innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elesi-luce.com\/fr\/nouveau-logo-elesi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouveau logo Elesi: l\u2019union entre tradition et innovation - Elesi Luce\" \/>\n<meta property=\"og:description\" content=\"Dans un monde en constante \u00e9volution, le nouveau logo d\u2019Elesi refl\u00e8te parfaitement l\u2019essence de la marque: artisanat, design et innovation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elesi-luce.com\/fr\/nouveau-logo-elesi\/\" \/>\n<meta property=\"og:site_name\" content=\"Elesi Luce\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-17T14:10:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-17T14:33:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elesi-luce.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/01\/Elesi-newlogo_preview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"federicasteffan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"federicasteffan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.elesi-luce.com\/fr\/nouveau-logo-elesi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.elesi-luce.com\/fr\/nouveau-logo-elesi\/\"},\"author\":{\"name\":\"federicasteffan\",\"@id\":\"https:\/\/www.elesi-luce.com\/fr\/#\/schema\/person\/b4f4b40b6418806cad2cbf3b6950c4f0\"},\"headline\":\"Nouveau logo Elesi: l\u2019union entre tradition et innovation\",\"datePublished\":\"2025-01-17T14:10:17+00:00\",\"dateModified\":\"2025-01-17T14:33:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.elesi-luce.com\/fr\/nouveau-logo-elesi\/\"},\"wordCount\":428,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.elesi-luce.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.elesi-luce.com\/fr\/nouveau-logo-elesi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.elesi-luce.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/01\/Elesi-newlogo_preview.jpg\",\"articleSection\":[\"Eventi\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.elesi-luce.com\/fr\/nouveau-logo-elesi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.elesi-luce.com\/fr\/nouveau-logo-elesi\/\",\"url\":\"https:\/\/www.elesi-luce.com\/fr\/nouveau-logo-elesi\/\",\"name\":\"Nouveau logo Elesi: l\u2019union entre tradition et innovation - 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